Article: NECO'S DIGITAL ADVANCES; THE POPULARITY OF CONSUMER ELECTRONICS, ESPECIALLY FLAT-PANEL TELEVISIONS, HAS GARNERED THE INTEREST OF APPLIANCE DEALERS.

Byline: Michael Rudnick

MASHANTUCKET, Conn.-NECO Alliance, a Northeastern buying group of independent dealers that has historically concentrated on major appliances, is pushing further in electronics, spurred by rising flat-panel television sales.

The growing demand for flat-panel TVs from independent appliance dealers was made evident by the appearance of first-time electronics exhibitors at the NECO Alliance Fall Expo IX last month. Vendors including Samsung, Polaroid and Westinghouse made inaugural appearances to display an assortment of flat-panel and microdisplay rear-projection TVs, said Mel Hunger, NECO's executive director. Other electronics ...

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