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Article: Le Figaro on top with a new look.
- Article from:
- Sunday Business (London, England)
- Article date:
- October 2, 2005
CopyrightCOPYRIGHT 2005 Sunday Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Pierre Tran in Paris
Oct. 2--Media and aircraft magnate Serge Dassault is spending E5m ($6m, [pounds sterling]3.4m) in a relaunch of daily newspaper Le Figaro, which appears on Monday in cut down broadsheet form and backed by an advertising push, aimed at turning round a long-term circulation decline.
Latest figures from the OJD industry body show that although sales continue to shrink, the 140-year old daily has overtaken arch-rival Le Monde in domestic, paid-for circulation, making the conservative Le Figaro the leading national daily in sales.
"The aim is to reverse the circulation trend and make the paper take its position as the ...
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