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Article: BMA October Event: ``A Revolution in Customer Choice: Traditional vs. Micro Marketing''; An Evening with the University of California Irvine Paul Merage School of Business.
- Article from:
- Business Wire
- Article date:
- October 6, 2005
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IRVINE, Calif. -- On Oct. 13, the Southern California chapter of the Business Marketing Association (SoCal BMA) will host a special event at the University of California Irvine campus, "A Revolution in Customer Choice: Traditional vs. Micro Marketing." This is a unique opportunity for marketers to hear an insightful presentation by a renowned faculty member, meet MBA student leaders, and find out about the latest news from the B-School.
Event speaker, Imran Currim, is Professor at the University of California Irvine Paul Merage School of Business. Professor Currim is one of the pioneers in modeling and analysis techniques, which can be used in conjunction with ...