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Article: Dell may trigger laser-printer price war.(TRENDS: TECH NEWS)(Brief Article)
- Article from:
- Computer Shopper
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 SX2 Media Labs LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DELL HAS unveiled a black-and-white laser printer priced at $99--low enough, possibly, to kick off a price war in the home and small-office printer market.
The Dell Laser Printer 1100 cranks out up to 1S pages a minute with a resolution of 600dpi. Analysts predict competitors ranging from Hewlett-Packard to Lexmark will feel the pressure to offer something comparable, given that their low-end monochrome lasers start at roughly twice that price.
"Dell's laser is a disruptive price," says Charles Wolf, an analyst with Needham & Co. "This could cause more consumers to shift over to laser."
Dell is also aggressively pricing the toner for its new ...