Article: Product Innovation - Particularly in the 'Health' Realm - Will Help Drive Growth in Flat Market for Ice Cream.

NEW YORK, Oct. 6 /PRNewswire/ -- Innovation in flavors and product types is the key to standing out and generating income in the relatively stagnant market for ice cream, according The U.S. Market for Ice Cream and Related Frozen Novelties, a new report from market research publisher Packaged Facts, a division of MarketResearch.com.

Packaged Facts projects that the ice cream market will reach $21.6 billion in 2005, which is a modest 3.0% increase over 2004. When considering categories, the report projects that frozen novelties (ice cream sandwiches, pops, cones, etc.) will have the best compound annual growth rate from 2000 to 2010, at 4.3%.

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