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Article: Ziggurat develops the right Formula for M&S.(TECHNOLOGY & PACKAGING)(Marks and Spencer PLC)(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- September 23, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marks & Spencer's latest 25-sku skin care line relies on the packaging expertise of Ziggurat. Called Formula, the range carries products that are designed to appeal to women of various ages and includes items in the Sensitive, Essential, Ceramide and Advance categories.
One of the main criteria for the packaging was that it differentiated the lines, while simultaneously creating a unified brand identity. Ziggurat achieved this by utilising a triple banding idea on each of the products, which changes colour according to the line. For example, the fresh pastel colours are used to appeal to young women, while older women can relate to the gold and cream banding used ...