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HOOKED ON SPORTS SATELLITE, CABLE FIRMS COMPETE TO LURE AND LAND SUPERFANS.(Business)

Byline: Joyzelle Davis, Rocky Mountain News

Every Sunday during football season, the 28 televisions inside Governor's Park sports bar are tuned to at least eight different games simultaneously.

Six of those games are usually provided by -DirecTV's NFL Sunday Ticket. Even though the NFL Sunday Ticket subscription probably costs the restaurant "thousands of dollars," it's the reason that the 150-person capacity restaurant is a full house on game days, said manager John Daniel.

"It's essential," Daniel said. "If you don't have it, you won't have the business."

Since DirecTV bought the rights in 1994 to televise every Sunday NFL game, the $239 Sunday Ticket ...

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