|
|
Article: Seiko Watch, Kose to jointly push sales using Korean pop singer BoA.
- Article from:
- Kyodo News International (Tokyo, Japan)
- Article date:
- October 11, 2005
CopyrightCOPYRIGHT 2005 Kyodo News International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Oct. 11--TOKYO -- Seiko Watch Corp. and Kose Corp. said Tuesday they will wage a joint marketing campaign for their respective products -- wristwatches and cosmetics -- using pop singer BoA as the face of the campaign.
Starting in early November, the two will have retailers put up posters featuring the popular Korean singer wearing a Seiko wristwatch and made up with Kose cosmetics, the companies said.
In addition, the two will offer free Kose cosmetics to 10,000 purchasers of Seiko watches and give away watches to 300 buyers of Kose cosmetics.
The campaign will revolve around three watches from Seiko's Wired series, selling for ...