Article: Campaign gives Picota cherries best sales yet.(Brief Article)

A campaign by Foods from Spain has boosted sales of Picota cherries in the British retail sector by more than 37%.

Close to 3.5 million packs of the Denomination of Origin-certified fruit were sold on the British market. All the major multiples stocked the product, according to Foods from Spain, reporting individual increases of between 20% and 115% over the June-to-July season.

Certified by quality control body Denomination of Origin Cherries from Jerte, Picota cherries are naturally stalkless. About 40% of production is exported, with Germany and the UK key markets. Promotions focused on ...

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