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Article: Campaign gives Picota cherries best sales yet.(Brief Article)
- Article from:
- Grocer
- Article date:
- September 24, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A campaign by Foods from Spain has boosted sales of Picota cherries in the British retail sector by more than 37%.
Close to 3.5 million packs of the Denomination of Origin-certified fruit were sold on the British market. All the major multiples stocked the product, according to Foods from Spain, reporting individual increases of between 20% and 115% over the June-to-July season.
Certified by quality control body Denomination of Origin Cherries from Jerte, Picota cherries are naturally stalkless. About 40% of production is exported, with Germany and the UK key markets. Promotions focused on ...