Article: Big Dog: the second decade.(Big Dog Motorcycles L.L.C.)

After experiencing a 45% growth rate over the last few years and 120 million in sales in 2004, sales have waned a bit at Big Dog Motorcycles. For 2005, the company reports an increase of 15% so far. "We purposely pulled back in January because of a glut of inventory," says Nick Messer, president of Big Dog Motorcycles. "We're glad we did."

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The downturn was no surprise to company executives. Last year. Sheldon Coleman, Big Dog's CEO, predicted the company would see a more reasonable growth rate of between 20% to 30% in the coming months.

The reason for the downturn? The Wichita, Kansas-based custom motorcycle manufacturer ...

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