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Article: Adages; Scurvy bands of planners take Manhattan.
- Article from:
- Advertising Age
- Article date:
- October 10, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ken Wheaton
Mansueto Ventures Publishing Director Jay Goldberg was barely settled into his new role of overseeing Fast Company and Inc. when he had to deal with a major issue: the annual Inc. Challenge. This year's event was dubbed Pirates of Manhattan: Battle for the Booty, and involved 25 teams of media buyers and planners tearing around the island in limousines as part of scavenger hunt.
Adages was allowed to ride along with last year's winning team of buyers and planners from Deutsch. In the car: Jose Fernandez, Frank Viola, Chris Olsen, Colby Schneider and Leslie Del Rio. Conscious of their role as champs, the team was decked out in shorts ...