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Article: Revenue Analytics CEO's Keynote Adress Predicts Revolution in Retail.
- Article from:
- Business Wire
- Article date:
- October 13, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA -- Keynoting the 2nd Annual Retail Pricing Conference, Robert G. Cross, CEO of Revenue Analytics, Inc., predicted that Revenue Optimization techniques, which have generated tens of billions of dollars in revenue for travel and transportation firms, will become an indispensable business practice for all retailers in the near future. The conference highlighted the emerging use of these strategies and tactics in the retail industry.
Revenue Optimization is the science of predicting customer demand and optimizing the price and availability of a product so that the right product is sold to the right customer at the right time for the right price.
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