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Article: AKQA Launches Campaign for Perfect Dark: Zero(TM).
- Article from:
- PR Newswire
- Article date:
- October 13, 2005
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Xbox 360 Title Launch Incorporates Web Video, Email & Mobile Marketing
SAN FRANCISCO, Oct. 13 /PRNewswire/ -- AKQA announced today that it has launched a multichannel campaign for the Xbox 360(TM) exclusive Perfect Dark: Zero(TM) (http://www.perfectdarkzero.com/) from famed game developer Rare(R). The campaign launched on Tuesday, October 4th and is the first major push by Xbox in a full lineup of holiday games titles for the new Xbox 360 system. This campaign ups the ante for web video usage as email, online advertising and mobile phone components are integrated to communicate different stages of the Perfect Dark: Zero experience.
Upon reaching the ...