|
|
Article: 20 CONDUIT COMPANIES.(Childrenswear)
- Article from:
- Children's Business
- Article date:
- October 1, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Like the fashions they peddle, the role of the manufacturer's rep and importer has evolved considerably over the years. No longer simply charged with selling, today they also now have a heavy hand in the design, merchandising, marketing and even pricing of the collections they represent. In effect the "eyes and ears of the manufacturer," according to Natalie & Friends' Natalie Mayer, the manufacturer's rep must constantly remain attune to the unique needs and nuances of the particular geographic regions they represent. "As I work one-on-one with buyers and gather their feedback, I am able to go back to the manufacturer with this valuable insight and information," she ...