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RCGA wants St. Louis to be center of attention.
- Article from:
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St. Louis Post-Dispatch (St. Louis, Missouri) (viaKnight-Ridder/Tribune Business News)
- Article date:
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October 11, 2005
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Copyright informationCOPYRIGHT 2005 St. Louis Post-Dispatch. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Eric Heisler
Oct. 11--The St. Louis area has a new logo for luring business, and area leaders say they hope it will translate to a new enthusiasm about the region's economy.
The logo was unveiled Tuesday to an ovation from a group of business leaders. The group also got a peek at new advertisements for the area and a new slogan -- "St. Louis: Perfectly Centered. Remarkably Connected."
The logo and other materials are part of a $2 million-a-year marketing campaign that's about to be launched by the Regional Chamber & Growth Association.
Aimed at wooing out-of-town business leaders, the campaign was crafted after RCGA research found that executives ...
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