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BASF embraces "chemical" tag.(In the Know: NEWS YOU CAN USE)
- Article from:
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Landscape Management
- Article date:
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May 1, 2005
- Author:
- Aylward, Larry
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Hans W. Reiners makes no apology for the word "chemical" being used in his company's name.
"Let's face it: We're a chemical company," said Reiners, president of the BASF Group's Agricultural Products Division. "If nobody stands up for it ... well, we shouldn't be surprised if people say we don't need chemicals anymore."
Reiners spoke to members of the trade press recently at the North American headquarters of BASF Agricultural Products in Research Triangle Park, NC.
In his presentation titled, "Agricultural Products Strategy Confirms Technology Leadership," Reiners, who's based in ...