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Article: Goat milk products: Shana Adams, director of marketing with Jackson-Mitchell, says educating buyers and product demos are two effective ways retailers can build awareness in the goat milk products category.(DAIRY)(Advertisement)
- Article from:
- Grocery Headquarters
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Who is the goat milk consumer?
SHANA ADAMS: Goat milk has a loyal consumer base and it is definitely a "destination shop" product. There are really two kinds of goat milk product consumers--those that need to consume goat milk products due to sensitivity to cow milk products and those that choose to use goat milk products because of their nutritional benefits and taste.
Goat milk is much easier to digest than cow milk due to smaller fat globules and a different protein structure. It has only trace amounts of the alpha s-l casein, the major protein in cow milk to which many people are allergic. In the "choose to" group, you will find gourmet food ...