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Article: Family fun in quick-defrost treats.(Heinz injects frozen desserts)(Brief Article)
- Article from:
- Grocer
- Article date:
- October 1, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Heinz aims to inject fun into frozen desserts with a classic take on traditional offerings.
Hitting shelves this month, the four-strong range is based on favourites with quirky names and packaging.
It features Meringue-a-Tang (lemon meringue pie), Cheesecake Ex-strawb-inaire (strawberry cheesecake), Choc-a-Bloc (chocolate brownie) and Toffeenana (banoffee pie).
The treats, all with a 2.49 [pounds sterling] price tag, are multi-textured, layered desserts in ...