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Article: min CONTEST II (ENTRY DEADLINE IS OCTOBER 28): WATCH "MISS SEVENTEEN" ON MTV TONIGHT (OCTOBER 17).

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Media Industry Newsletter
Article date:
October 17, 2005
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How does an iconic brand like Seventeen stay so hot after 60 years? Innovation!

Seventeen was one of the first magazines to feature real girls, modeling real looks at price points our readers can really afford. Plus, Seventeen was the first teen magazine to include real offers from most popular teen stores, from A|X Armani Exchange to Urban Outfitters, generating tons of reader response--and millions in retail sales.

Keeping Seventeen real resonates with teens. Issues are flying off the shelves. In fact, Seventeen is the only teen magazine to show newsstand growth for the last three consecutive ABC ...

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