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Article: Plain English joins TechnoPhobia to end Web jargon.(partnership with Plain English Campaign)(Brief Article)
- Article from:
- New Media Age
- Article date:
- October 13, 2005
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Independent pressure group Plain English Campaign is partnering with Sheffield-based digital agency TechnoPhobia to expand its jargon- busting principles to corporate new media.
The group intends to push its Internet Crystal Mark, a standard that recognises copywriting and usability on the Web, by using TechnoPhobia's site as an example to other digital agencies and encouraging them to promote the campaign to clients.
Annual spend by disabled people in the UK is estimated at #40bn to #50bn. Yet 81% of all Web sites fail the most basic accessibility requirements for disabled people, meaning there's commercial opportunity as well as an equal ...