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Article: 02 be in Oxford now that mobile TV is there ... Clive Akass witnesses the birth of broadcast data.
- Article from:
- Personal Computer World
- Article date:
- December 1, 2005
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True mobile television had its first public outing in Britain last month when 02 launched a trial in Oxford using DVB-H, a version of the technology used for Freeview. First impressions are that the system works, insofar as one can judge from a few minutes hands-on, and that the content is likely to change radically if the service survives the trial.
The image natively occupies less than half the display on the Nokia 7710 used for the trial (see picture). The issue here is not that it is too small, but that you could be pushing other data to the rest of the screen. Advertisers are likely to latch on to this quickly, and to the fact that they are broadcasting to a ...