|
|
Article: Bid4Spots.com Lowers Radio Advertising Costs for Advertisers with Online Reverse Auctions for Last-Minute Ad Buys; Industry's First Reverse Auction Model for Buying Radio Advertising Gives Advertisers Unprecedented Access to Affordable Radio Advertising.
- Article from:
- Business Wire
- Article date:
- October 18, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ENCINO, Calif. -- Bid4Spots (http://www.bid4spots.com), an online marketplace for unsold radio advertising inventory, recently launched the industry's first online reverse auction for last-minute radio advertising -- also known as "remnant" airtime -- helping advertisers buy affordable radio advertising on highly rated stations in nearly all of the nation's top 300 markets.
Turning the traditional approach of buying radio advertising on its ear, Bid4Spots employs a reverse auction model to allow stations to compete for advertisers' dollars. Advertisers gain more control over the process of buying radio advertising, and get to watch as stations bid their radio ...