Article: Sending men the message about preventive care: an evaluation of communication strategies.

The purpose of this study was to evaluate the effectiveness of patient and/or physician communication interventions to increase men's utilization of preventive healthcare services. The study focused on men between the ages of 40 and 60 who were enrolled in a large southeastern insurance company's health maintenance organization (HMO) and point of service (POS) products. Eligible men were randomized to receive various forms of preventive care reminders. Results showed that personalized communications that included health education for men combined with a patient-specific reminder system for providers led to a significant improvement in the number of men who received ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!