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Article: Dr. Martens marches in, with aim to push Asian sales by 5%.
- Article from:
- Bangkok Post (Bangkok, Thailand)
- Article date:
- October 18, 2005
CopyrightCOPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sujintana Hemtasilpa
Oct. 18--After being the most popular boot brand among Thai teenagers about a decade ago, Dr. Martens eventually made an official debut in Thailand, appointing O.T.T. Footwear Co as its sole importer and distributor.
Asia is the third-largest market for the UK-based Dr. Martens International Airwair Ltd, which produces Dr. Martens footwear, according to Esther Loh, general manager and marketing manager for Asia of Dr. Martens Airwair Singapore Pte Ltd.
The Asian market contributes about 20 percent to the company's worldwide sales, while Dr. Martens' two largest markets, the United States and Europe, contribute 40 ...
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