Press release article from our research archive:

Almost Half of American Teens and Tweens Use Cell Phones, with Verizon Their Leading Provider, According to New Research from GfK NOP Technology.

NEW YORK, Oct. 18 /PRNewswire/ -- Almost half of 10 - 18 year olds in the US use cell phones, representing a total market value of $10.7 billion, according to GfK NOP Technology's new mKids Study, released today. Among the growing teen and tween market, Verizon Wireless is the leading provider in terms of both awareness (46) and share (30). Sprint PCS/Nextel also achieved a high awareness level (42), but its share remained steady at 10. Cingular/AT&T Wireless maintained a significant 40 awareness level but saw its share drop 5 over the least year, from 32 to 27.

"The teen and tween market is a critical one for wireless providers to capture, with 70 of its value coming ...

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