|
|
Article: Swanson's blueprint for Fox stations.(Dennis Swanson)
- Article from:
- Broadcasting & Cable
- Article date:
- October 10, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Dennis Swanson, the new president of the Fox Television Stations, has made a career of turning laggard stations into contenders. But overhauling Fox's 35 stations may be the toughest task he's ever laced.
Most recently the No. 2 executive at the Viacom Station Group, Swanson agreed to a deal with Fox last Thursday. His exodus follows Viacom tapping Tom Kane to be the president and CEO of the stations last month. He will join CEO Jack Abernethy and Chairman Roger Ailes in getting News Corp.'s sluggish stations back on track.
"I like a challenge," Swanson says, "and this is a challenge."
Both the Fox and UPN outlets have struggled to find hit ...