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Article: Kahlua(R) Launches Branded Entertainment Initiative, Partnering with Conde Nast Traveler and Oxygen Network for New Television Series, Bring Home the Exotic.
- Article from:
- Business Wire
- Article date:
- October 20, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WESTPORT, Conn. -- Original Coffee Liqueur Brand Brings "Everyday Exotic" Campaign to Life With Five-Part Television Series Scheduled to Premiere on October 29th
Kahlua(R), the original, authentic coffee liqueur, today announced the launch of its first-ever branded entertainment television campaign: Kahlua and Conde Nast Traveler present Bring Home the Exotic. In an effort to reach their consumer through numerous communication mediums, Kahlua and Conde Nast Traveler partnered to produce the television show, which delves into the realm of exotic travel and home entertaining experiences. The five-part series is scheduled to premiere on the Oxygen Network on ...