Article: The Arizona Republic Uses ESRI Software for Market-Focused Selling; Phoenix-Based Newspaper Gives Advertisers a 'Per-Piece' Option to Reach Potential Customers Using GIS.

REDLANDS, Calif. -- ESRI, the worldwide leader in geographic information system (GIS) technology, announces that the Arizona Republic, a newspaper serving 1.275 million households in Maricopa and Pinal counties in Arizona, is using its ArcGIS family of software to give advertisers the option to reach consumers on a "per-piece" basis. This option allows advertisers to more accurately target consumers than by traditional means of marketing by ZIP Code, census block group or carrier route.

"Using ESRI's software has made selling inserts to advertisers easier," said Jay Visnansky, senior systems analyst for the Arizona Republic. "We are able to offer solutions we ...

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