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Article: ADVERTISING: ASA defies its many critics.(Advertising Standards Authority)
- Article from:
- Marketing Week
- Article date:
- October 20, 2005
- Author:
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The ASA is celebrating its first anniversary as a one-stop shop for those wishing to complain about television, radio and non-broadcast ads, and despite being denounced as the advertising industry's 'judge and jury' by critics, its position is unlikely to be weakened, says Sonoo Singh
The regulator that ensures ads for bags of crisps or jars of anti- wrinkle cream are "honest and decent" this week celebrates its first anniversary as a one-stop shop for broadcast and non-broadcast advertising this week.
The Advertising Standards Authority's (ASA's) job is to make sure that all advertising "meets the high standards laid down in the advertising ...