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Article: Marketing matters.(industry news)
- Article from:
- Wines & Vines
- Article date:
- October 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In Sophia Coppola's movie "Lost in Translation," when a Japanese photographer asks Bill Murray, "Can you put your hand close your face? Close your face?" the perplexed look flitting across Murray's face is one that many business visitors to Japan know all too well.
Joachim Binz, the managing director of Wineconsale GmbH, representing top German brands like Schloss Vollrads and Jacob Duijin, says that even after 30 business trips to Japan, he finds that language difficulties combined with Japanese culture and mentality, often lead to confusion. "Get a good professional interpreter who will not only translate the words, but also transform the message to fit the ...