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Article: October declared Right-Hand Ring Month.(SHORT cuts)
- Article from:
- Israel Diamonds
- Article date:
- October 1, 2005
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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De Beers' Diamond Promotion Service in the United States has declared October as Diamond Right Hand Ring Month. In 2005, the DTC will spend roughly 22 percent of its advertising budget on the right-hand ring campaign, while at the same time creating unique and distinctive marketing programs to help the retailer further take advantage of this growth.
A number of events and programs have been scheduled for October. They include:
* 25 print ads in a wide range of consumer publications that support Diamond Right Hand Rings from the Diamond Trading Company and participating retailers;
* Inclusion in retailers' catalogues as well as significant ...