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Article: the world's most expensive... shampoo; In an occasional series we explore how the superrich can dispose of their cash. Here, HELEN RENSHAW takes a look at Alterna White Truffle - the most expensive shampoo in the world.
- Article from:
- Daily Mail (London)
- Article date:
- October 22, 2005
CopyrightCOPYRIGHT 2005 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: HELEN RENSHAW
What's its CV?
The white truffle from which the shampoo gets its name is one of the world's most extravagant luxuries. Served by the ruling families of Renaissance Italy as a statement of their wealth, it became a symbol of opulence among the courts of Europe and remains coveted as one of the earth's rarest delicacies.
The truffle, which cannot be cultivated, grows only in the roots of trees in woodland surrounding Alba, in the Piedmont region of Italy. It is harvested by the trifolau (the local name for truffle hunters) and their sniffer dogs between October and December, and sells for [pounds sterling]2,300 a pound. ...
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Italy White Truffle
AP Images;
December 12, 2009 ;
262 words
...Auction organizer Giselle Oberti smells an Italian white truffle, weighing 338 grams (0.74 lb), the largest truffle ... year the organizers auctioned off Italy's largest white truffle, weighing 1.080Kg (2.37lb), to a Hong Kong ...
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