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Article: Dr Reddy's prescription does wonders for pharma.
- Article from:
- Economic Times (New Delhi, India)
- Article date:
- October 22, 2005
CopyrightCOPYRIGHT 2005 The Economic Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jeetha D'Silva
Oct. 22--Kallam Anji Reddy is rather dismissive about it. But he was already a legend in the making in the early 1990's. One of the stories that elevated him to that position goes like this. In the early days of Dr Reddy's Laboratories, he had approached global Big Pharma with proposals to supply bulk drugs.
At that time, Japanese suppliers ruled the industry and there was a big question mark on the quality standards of Indian pharma companies. Dr Anji Reddy assured global pharma giants that his products would be of even better quality and much more cost-effective than those supplied by the Japanese companies.
Big Pharma ...