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Article: i Hear. i Learn. i-Pod.: FCCU Using Podcasts To Reach Younger Members.(Financial Center Credit Union uses podcasts for marketing)
- Article from:
- Credit Union Journal
- Article date:
- October 24, 2005
- Author:
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STOCKTON, Calif. -- Michael Duffy acknowledges he is not the "hippest" or "coolest" guy any more, but he does have a lot to say to young adults about their finances.
And he does know how to reach those members.
Duffy, the president of Financial Center Credit Union, is using Podcasts to get the word out to people 18 to 34 years of age. The homemade audio broadcasts available on the Internet might be unusual to some, but not for the target demographic which is accustomed to using the i-Pod devices from which the medium gets its name.
"The reaction has been fantastic," Duffy told The Credit Union Journal. "We don't have the website hit numbers yet, ...