Article: Tilapia: this popular farmed whitefish has become a staple at foodservice and retail outlets nationwide.(Species FOCUS)

Tilapia has been touted for years as an ideal seafood choice for finicky American consumers. The sweet-tasting fish, long cultivated in warm waters worldwide, produces flaky, boneless fillets and offers a wealth of cooking options. Now, with U.S. tilapia consumption on pace to top 500 million pounds in 2005, demand finally appears to be catching up to potential.

"Tilapia is perfectly placed to take advantage of the big run-up in domestic seafood consumption," says Kevin Fitzsimmons, a professor at the University of Arizona in Tucson who has focused much of his academic career on aquaculture--especially farm-raised tilapia--since the early 1980s.

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