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Article: No flash in the pan for DB.(This Month)
- Article from:
- International Railway Journal
- Article date:
- September 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Simmons-Boardman Publishing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HARTMUT Mehdorn, CEO of German Rail (DB), and his management team must be congratulated for getting DB into the black. Last year's operating profit of 253 million [euro]--the first by Germany's national railway since 1945--was clearly not a flash in the pan, as DB has just announced a profit after interest payments for the first half of this year (see World Report), and expects to make a profit of 400 million [euro] for the full year.
DB's financial performance is even more impressive considering the weak state of the German economy. Aggressive marketing of passenger services, for example by a campaign with supermarket chain Lidl, helped DB to buck a 1% drop in ...