Article: Private label still generic? Strong sales in brand equivalent shampoos and conditioners secure private label's 1.7% share of the global hair care market, yet most private label retail lines steer clear of specialty hair care.(GLOBAL REPORT: hair care)(Industry Overview)

EXECUTIVE SUMMARY

* STUNTED GROWTH

Private label is stunted in specialized hair care.

* BRAND EQUIVALENCY STRATEGY

Private label hair care is strong in brand equivalent shampoos and conditioners.

* WAL-MART STICKS TO BASICS

Wal-Mart limits its private label hair care program to the basics.

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