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Article: Private label still generic? Strong sales in brand equivalent shampoos and conditioners secure private label's 1.7% share of the global hair care market, yet most private label retail lines steer clear of specialty hair care.(GLOBAL REPORT: hair care)(Industry Overview)
- Article from:
- Global Cosmetic Industry
- Article date:
- October 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EXECUTIVE SUMMARY
* STUNTED GROWTH
Private label is stunted in specialized hair care.
* BRAND EQUIVALENCY STRATEGY
Private label hair care is strong in brand equivalent shampoos and conditioners.
* WAL-MART STICKS TO BASICS
Wal-Mart limits its private label hair care program to the basics.