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Article: City Lights is forecasting a bright $20 million in sales. (San Francisco City Lights)
- Article from:
- WWD
- Article date:
- April 29, 1993
- Author:
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Cindy Crawford wears the bodywear in her new fitness video. So does Jane Fonda.
It's the kind of exposure that has helped San Francisco City Lights blaze away on a fast growth track that's expected to hit $20 million in volume this year. City Lights president Ken Silverman also forecasts growth will continue into the foreseeable future.
"I really believe people will exercise forever," he said.
Furthermore, he added: "The bodywear business is not fickle the way sportswear is. It's not a fashion business, it's a basics business. We consider ourselves the blue jeans of the activewear business."
Still, Silverman does ...