Article: iCrossing Bolsters Creative Services Capabilities; Names Stephen Tortorici Executive Creative Director; Erik Mednis Director of Emerging Application Design.

NEW YORK, Oct. 24 /PRNewswire/ -- iCrossing, the largest independent search engine marketing agency, has named Stephen Tortorici as Executive Creative Director. Mr. Tortorici will lead iCrossing's growing team of creative professionals from the New York City office. In addition, Erik Mednis, who joined the firm in 2005, will take on the role of Director of Emerging Application Design, focusing on the move of search advertising from the desktop to wireless and interactive television (ITV).

"I have known Mr. Tortorici for years. His diverse industry experience, passion for great work and strategic instincts make him an ideal leader. We're extremely lucky to have ...

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