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Article: US consumers' problems with qualified health claims: resistance to marketing?
- Article from:
- Nutraceuticals International
- Article date:
- October 1, 2005
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US consumers do not understand qualifying statements that use only words to convey the strength of science underlying health claims for conventional foods or dietary supplements, a survey by the US Food and Drug Administration has found.
The researchers selected four hypothetical dietary substance/ disease relationships - calcium/osteoporosis, omega-3 fatty acids/heart disease, selenium/cancer and lycopene/cancer - to represent a range of scientific certainty. For each hypothetical health claim, an everyday food product was selected containing the identified nutrient and met all or most of the qualifying and disqualifying criteria for other nutrients, ie, ...