|
|
Article: He gets it for them wholesale. (media buying services of Dennis Holt, owner of Western International Media Corp.)
- Article from:
- Los Angeles Business Journal
- Article date:
- March 22, 1993
- Author:
CopyrightCOPYRIGHT 1993 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Dennis Holt's Western International Media buys ad space for clients at cut-rate prices
Arguably, Dennis Holt is the most powerful advertising executive in Los Angeles. His Western International Media Corp. has billings of $1.3 billion, the largest of any media buying agency in the nation.
Western buys 17 percent of all L.A.'s radio time, 25 percent of its outdoor billboards and 11 percent of its spot television time. The company has 32 offices and 922 employees across the country.
Western buys advertising time and space for major companies, such as Walt Disney Co., who do their own creative and smaller advertising agencies who can't afford to have ...