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Article: Prospectiv Survey Reveals Internet as Vital Tool for Driving In-Store Holiday Purchases; Shoppers Say the Internet is a Valuable Research Tool and Predict an Increase in Their Online Spending in the 2005 Holiday Season.
- Article from:
- Business Wire
- Article date:
- October 26, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WOBURN, Mass. -- According to a recent Prospectiv Consumer Preference Index (CPI), consumers - undaunted by the hustle and bustle of the holiday shopping season - are still making most of their holiday buys in-store. But, CPI found that many shoppers are opting to do much of the leg-work online. While 89 percent of consumers polled said they prefer to make mostly in-store holiday purchases, 71 percent said they intend to use the Internet to research and compare products and prices before heading out to malls, department stores and discount stores.
In addition to doing shopping research online, 35 percent of consumers said they will increase online spending for ...