Article: Americans are getting spicier. (spice consumption)

In 1990 it was reported that 1,024 new fat-reduced food products reached the market in the U.S. In 1991 the total rose to 1,198. Such is the power of health concerns. As one observer put it, "Consumers have figured out that keeping an eye on calories isn't enough. Fat is the most important thing now."

But fat isn't the only "thing" in the health picture. Calories are still important to a vast majority of people. Cholesterol remains vital to many and so does salt/sodium.

All these health concerns add up to one of the reasons U.S. spice consumption is fast approaching a billion pounds a year. As every food manufacturer knows all too well, when you reduce ...

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