|
|
Article: Fun Facts for Holiday Shopping From the Direct Marketing Association.
- Article from:
- PR Newswire
- Article date:
- October 28, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, Oct. 28 /PRNewswire/ -- According to the Direct Marketing Association (DMA), Americans plan to spend $299 billion on holiday gifts this year.(1) With the holiday shopping season underway, Americans are flocking to catalogs, the Web, and stores to find items on their holiday gift lists. DMA provides the following statistics about how much people are spending, what they are buying, and how they will do their shopping this season.
Who is buying?
-- More than two-thirds of Americans - 70% - shop from home, buying from
catalogs, over the Internet, over the phone, or through the mail.(1)
-- Seventy-two percent of women shop from the home ...