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Article: Outdoor market: can the eco-friendly approach that has made Patagonia, Inc. big profits be a model for all other companies? Nope.(Let My People Go Surfing: The Education of a Reluctant Businessman)(Book Review)
- Article from:
- The Washington Monthly
- Article date:
- October 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Washington Monthly Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Let My People Go Surfing: The Education of a Reluctant Businessman
By Yvon Chouinard Penguin Press HC; $26.95
When deciding whether a movie deserved a lukewarm recommendation or a flat-out pan, the late Chicago Tribune critic Gene Siskel would ask himself: "Is this film more interesting than a documentary of the same actors having lunch?" After applying the test to 1993's True Romance, for example, Siskel slammed the movie, concluding that he would rather watch a video of Dennis Hopper and Christian Slater conversing over meatball sandwiches.
A useful corollary to Siskel's rule as applied to autobiographies of business titans might be. "After ...