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Article: October is right-hand ring month.(JEWELRY SCENE)
- Article from:
- Modern Jeweler
- Article date:
- October 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With sales of diamond fashion rings up 15 percent in 2004, the Diamond Trading Company is continuing to promote the right-hand ring. These fashion rings, which have now officially expanded to include any non-bridal ring design typically worn on the right hand featuring at least one significant diamond, are the focus of 22 percent of the overall DTC advertising budget in 2005.
To further promote the category, October has been dubbed "Right-Hand Ring Month" and the Diamond Information Center and Diamond Promotion Service are launching special promotions to focus consumer attention on the rings.
In October, 25 print right-hand ring ads will appear in a ...