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Article: The Weinstein Company and L'Oreal Paris Create a Beautiful Alliance.
- Article from:
- PR Newswire
- Article date:
- October 31, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Oct. 31 /PRNewswire/ -- The Weinstein Company is proud to announce a multi-year marketing alliance with L'Oreal Paris, the world's largest beauty brand. This first ever, long-term partnership between a motion picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty. The strategic alliance will include product integrations as well as promotional support, with the co-hosting of premieres and special events such as Weinstein Company parties at the Golden Globes and Academy Awards. In addition, L'Oreal's expert makeup and hair teams will support all promotion of Weinstein Company films. ...
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