Article: The Weinstein Company and L'Oreal Paris Create a Beautiful Alliance.

NEW YORK, Oct. 31 /PRNewswire/ -- The Weinstein Company is proud to announce a multi-year marketing alliance with L'Oreal Paris, the world's largest beauty brand. This first ever, long-term partnership between a motion picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty. The strategic alliance will include product integrations as well as promotional support, with the co-hosting of premieres and special events such as Weinstein Company parties at the Golden Globes and Academy Awards. In addition, L'Oreal's expert makeup and hair teams will support all promotion of Weinstein Company films. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!