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Article: Hot & happening: in a multichannel universe, it's hard for a program provider to stand out. Here are 19 channels that make competitors, advertisers and viewers sit up and take notice.(B&C'S BREAKOUT NETWORKS SPECIAL REPORT)
- Article from:
- Broadcasting & Cable
- Article date:
- October 31, 2005
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABC FAMILY
Summer Wins
After Disney struggled for four years to figure out what ABC Family should be, new President Paul Lee walked in and homed in on 18- to 34-year-olds, whether parents or not. That was the magic touch.
To maximize exposure, the network opted to premiere its first two youthful dramas, Wildfire and Beautiful People, during the summer. "This network really jumps in the summer when everyone is out of school," says Lee, formerly president of BBC America. The strategy paid off, with Wildfire averaging 1.9 million viewers and Beautiful People attracting 1.2 million, above the network's prime time average. Up next: The annual 25 ...