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Article: Proctor & Gamble Japan Releases New Fragrance of Deodorizing Fabric Softener.
- Article from:
- Cosmetics & Toiletries & Household Products Marketing News in Japan
- Article date:
- September 25, 2005
CopyrightCOPYRIGHT 2005 Pacific Research Consulting, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Proctor & Gamble Japan has released a new fragrance for deodorant fabric softener Lenor. The new item is Lenor Relax Aroma (720 ml bottle, refill 540 ml). Consumers are looking for softness and fragrance as the basic needs for fabric softener products and deodorizing and wrinkle elimination as additional needs. Lenor is a leader of fabric softeners with deodorizing function, but some consumers only associate this function with the brand and do not know about the nice fragrance. This is ...
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... ... build an audience on these shores for a new fragrance venture. The proprietor of Annabel ... consultant who is Birley's partner in the new fragrance endeavor. The two have formed Mark ... time as in the U.S. or before. The new fragrance will stay in its two retail accounts ...
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