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Article: Houston Chronicle Extends Its Subscription Services Strategy With Feed Management and RSS Advertising Powered by FeedBurner.
- Article from:
- Business Wire
- Article date:
- November 7, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO -- The Hearst Publication Has Already Begun Leveraging the Market-Leading Service to Provide Subscribers with Immediate Access to Breaking News
Houston Chronicle, one of the ten largest newspapers in the United States, has partnered with FeedBurner, the leading feed management provider, to expand its subscriber reach, attract customers and monetize its content in syndication. The Chronicle was one of the first to offer RSS feeds on its Web site and continues to create special feeds in response to breaking stories such as Hurricanes Katrina and Rita. FeedBurner's services have allowed Houston Chronicle to accurately track subscribers to this content as ...